Image Mechanics Expo - the future of photography.

If you have an opportunity to get to Los Angeles this weekend, try and get to the Image Mechanics Expo Collision Conference. It is the only conference of it’s kind that is addressing the radical shift in the photography industry towards video.

I was honored to be asked to write a piece for the conference program. Here’s a preview of the article;

When I walked into my office this morning my normally ebullient office mate was staring at his computer screen with the gaze of a doped up mental institution inmate. “Why so glum?” I asked. He had his last cigarette on Friday night. Just over forty-eight hours into his cold turkey dismissal of his smoking habit he was having trouble reconciling his old routine with his new routine. The new routine being the old routine sans cigarette. Determined to succeed, he vowed to look at his day in a different way and tried to avoid reacting to the triggers, like a phone call that he would take outside, that would typically send him reaching for his pack of smokes. It is all about habit adjustment and perspective. The photography industry is in the same boat as my office mate. Wholly resistant to change, even though it must change to survive and be healthy.

I’ll publish the rest on Monday after the conference. Also I’ll bring you news from the conference on Tuesday. In the mean time have a look at Will Video Kill the Photography Star over at Digital Photo Pro for an in depth look at how a photographer is going to be more than a photographer.